Ahh, the good old “elevator speech”. Every business person should have one, self-employed or not. As a wedding planner, it took me a long time to figure out how I could possibly tell people what I do in 30 seconds or less AND get the point across about why and how I do it.
The fact is I don’t just “plan weddings”.
In order for me to figure out what to tell people, I had to dig deep to the core of my being and my business.
The first step, who is my ideal client?
My ideal client is someone who wants their wedding to sparkle (not literally, although that’s fun too!). Someone who wants their wedding to be full of personal details, one-of-a-kind, and beautiful. They appreciate the fine details that go into a wedding. They put a lot of focus on their guests’ experience. They have a vision, but they need someone to put the soul into the vision to make it come to life. They value the customized elements that each vendor puts into their wedding. Overall, they want to have fun at their wedding, they take the process seriously, but know that at the end of the day as long as they are married, the day was a success.
So my speech goes something like this…
I specialize in full wedding planning. My services are very hands-on, and here for you all of the time. I want my clients to think, I never could have done this without you. My budgets are heavy on the design element. Design for me includes everything from atmosphere to food, to guest experience and of course the decor. I look for clients who appreciate custom details, and are okay with their wedding being even just a little outside-the-box. They are looking for someone who can ease the stress, tie all the details together to create a cohesive event, and make the day run smoothly.
If you’re engaged and reading this and you’re thinking, Yes! That’s exactly what I’m looking for, shoot me an email, I’d love to hear from you!